Trusted local Apple expertise
The iT Store Academy
Apple help without the confusion — calm lessons, friendly support and a membership that finally feels simple.
Free Explore · No card needed · Upgrade any time
Membership
Start free. Upgrade when it feels right.
Free Explore
forever
£0
Monthly Membership
per month
£15
Annual Membership
per year
£119
Why people join
Built for everyday people who want confidence with their Apple devices — without jargon or rush.
Apple help without the confusion
Plain-English guidance for everyday iPhone, iPad, Mac and Watch questions.
Patient, human support
A warm team that never rushes you — and never makes you feel silly for asking.
Learn at your pace
Gentle lessons and live help designed especially for everyday people.
A friendly community
Connect with others learning the same things — calmly and kindly.
What’s included
Free Explore account — no card required
Secure sign-in and password recovery
Monthly or annual upgrade via Stripe checkout
Access recognised automatically after signup or payment
A calm platform built for everyday Apple confidence
Common questions
Can I try the Academy for free?
Yes. Free Explore lets you create an account and look around the platform with no card required. Upgrade to monthly or annual when you’re ready.
What do I get with paid membership?
Paid membership unlocks the full Academy experience as features roll out — learning, support pathways and more — under one clear account.
Can I cancel a paid plan?
Yes. Paid memberships are billed through Stripe and you can cancel according to your plan terms — no long contracts.
Is this for beginners?
Absolutely. Everything is written in plain English with larger, clearer design for comfort and confidence.